Video Podcasts are better than audio only, there, I said it. Here's why
Video podcasts can be a more engaging and immersive experience for listeners because they offer visual elements in addition to audio. For example, a video podcast might include on-screen graphics, slides, or even live video of the hosts or guests. This can add context and clarity to the content being discussed and can make the podcast more interesting to watch.
Additionally, video podcasts can be more accessible to some listeners because they provide visual cues that can help with understanding and retention of the material. For example, visual aids such as charts or diagrams can be displayed on screen to help explain complex concepts.
Video podcasts can also be more interactive, as they may allow for real-time comments and questions from viewers, or may include live demonstrations or other interactive elements.
Overall, while audio-only podcasts can be enjoyable and informative, video podcasts can provide a more dynamic and engaging experience for listeners.
Personally, I don't launch podcasts without a video component anymore
You should release a podcast without video if you have no intention of finding new listeners organically. Let me tell you why:
1. If we release a podcast without video we lose these things:
50% of the Content
From a properly planned hour-long podcast you should have 10-20 video clips you can post on social media; say goodbye to those
2. Every Other Platform
Get ready to not post on the largest platforms, especially for organic reach - Instagram Reels, TikTok, and YouTube.
3. Human connection
Your listener won't be able to see the guest, and will therefore have a tougher time connecting to what they're saying.
If you don't believe in the power of video from this, then you never will.
You have a large network, or are actively building one, right?
So, it's even more important to maximize the content you make, and to do that you should be posting videos, always.
If you're interested in starting a podcast, book you consultation with The Podcast Doctor. Working with The Podcast Doctor is the easiest way you can podcast.
