Updated: Dec 31, 2022
Everyone wants their podcast to grow and may consider hiring a podcast promoter. Here's how to spot a fake promoter who uses bots for downloads.
Have you gotten messages like this?
There are several ways you can tell if a podcast promoter is using bots to inflate your download numbers:
Unusually high number of downloads in a short period of time: If you see a sudden surge in your download numbers, this could be a sign that the promoter is using bots to artificially inflate your numbers.
Lack of engagement or interaction with your podcast: If you're not seeing any engagement or interaction with your podcast, such as comments or reviews, despite a high number of downloads, this could be another red flag.
Download numbers from countries where your podcast is not popular: If you see a high number of downloads coming from countries where your podcast is not popular, this could be a sign that the promoter is using bots to inflate your numbers.
No increase in revenue or revenue streams: If you're not seeing any increase in revenue or revenue streams despite a high number of downloads, this could be another indication that the promoter is using bots to inflate your numbers.
Lack of transparency: If the promoter is not transparent about their methods or is unwilling to provide details about their work, this could be a sign that they are using unethical tactics to promote your podcast.
Here are some questions you can ask a podcast promoter to find out if they are using bots to inflate your download numbers:
How do you promote podcasts?
Can you provide examples of your work and the results you have achieved for other podcasts?
How do you measure the success of your promotion efforts?
How do you ensure that your promotion tactics are ethical and comply with the terms of service of the platforms where the podcast is available?
How do you track the performance of your promotion efforts?
Can you provide references or testimonials from other podcasters who have worked with you?
Asking these questions can help you get a better understanding of the promoter's methods and tactics, and can give you an idea of whether they are using legitimate promotion techniques or not. It's also a good idea to ask for specifics about the services they are offering and the results you can expect, so that you can have a clear understanding of what you are paying for.
In general, it's important to be cautious when hiring anyone to promote your podcast, and to make sure that you are working with someone who is reputable and has the skills and resources to effectively promote your podcast.